Renowned Hollywood star Julia Roberts is the face of Lancôme’s latest fragrance, La Vie Est Belle. Directed by Tarsem Singh, the captivating campaign and exclusive behind-the-scenes footage await you below. Crafted by perfumers Olivier Polge, Dominique Ropion, and Anne Flipo, this new fragrance is offered in three sizes: 1.0 fl. oz for $55, 1.7 fl. oz for $75, or 2.5 fl. oz for $95.
“La vie est belle” or “life is beautiful” is the expression of a new era. It represents a choice, the choice to break free from convention, the choice to create your own path to happiness.”
Watch the campaign directed by Tarsem Singh and behind-the-scenes after the break.