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Katy Perry is the New Face of Dolce & Gabbana’s Devotion Fragrance

Katy Perry has been unveiled as the fresh ambassador for Dolce & Gabbana’s latest fragrance, Devotion. In a visually stunning commercial, directed by Paolo Sorrentino, the pop sensation embarks on a cinematic journey, embracing the essence of La Dolce Vita as she explores the picturesque island of Capri in Italy, reminiscent of a postcard scene. … Read more

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Spike Jonze Just Directed the Most Insane Perfume Ad Ever

Kenzo Parfums has introduced Kenzo World, the inaugural feminine fragrance envisioned by Carol Lim and Humberto Leon. To mark the debut of the brand’s latest fragrance, Academy Award winner Spike Jonze directed a dynamic film featuring Margaret Qualley, accompanied by an original track from Sam Spiegel & Ape Drums featuring Assassin, titled “Mutant Brain.” In essence, the four-minute advertisement defies conventional perfume ad clichés. Witness the groundbreaking campaign by watching it below.

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Giorgio Armani Si Fragrance Gets an Artisanal Makeover

Photo Courtesy of Giorgio Armani Parfums

To commemorate the 40th anniversary of Giorgio Armani, the Italian fashion brand has revealed a limited edition of its iconic “Si” fragrance, presented in a Murano glass bottle. Crafted by the esteemed atelier Salvati, the bottle showcases a unique pale pink teardrop atop a crystal prism, adorned with a delicate layer of 24-karat gold leaf at the base. The crystal stopper is embellished with a constellation of golden particles. Priced at €3,900 (Approx. $4,360 USD), the 30 ml “Si Edition Murano” is available this month in a limited edition of 75 bottles, commemorating the launch of Armani’s label in 1975.

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Sky Ferreira Is The New Face Of Jimmy Choo Fragrance

Jimmy Choo has chosen actress, model, and singer Sky Ferreira as the brand ambassador for its upcoming fragrance “Illicit,” set to launch in the United States this autumn. Captured by Steven Klein, the captivating images provide a sneak peek at the upcoming advertisements, which Ferreira shared on Instagram with the intriguing caption “SNEAK PEEK SHOE JUICE.” Are you ready to embrace the essence of Sky Ferreira?

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Chanel’s Haute Bowling: Experience Chic in Every Frame

Chic Bowling? Yes, Please! Chanel has revealed the new Chance Eau Vive ad campaign, directed by Jean-Paul Goude, starring Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, and Romy Schonberger. Bowling, for once, takes on an exceptionally chic allure. Watch the behind-the-scenes footage after the break.

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Sneak Peek: Lady Gaga Teases Eau de Gaga Fragrance Launch

Lady Gaga has revealed exciting news of her upcoming perfume launch this fall. Sharing the announcement on Twitter, the pop icon, known as Mother Monster, teased fans with a promo image captured by Steven Klein. Eau De Gaga, inspired by the adventurous spirit of women and the men who adore them, is set to make its debut this season. Intrigued? Share your thoughts on this exciting development!