Kenzo Parfums has unveiled Kenzo World, the first feminine fragrance conceived by Carol Lim and Humberto Leon. To celebrate the launch of the house’s newest fragrance, Academy Award winner Spike Jonze directed an electric film starring Margaret Qualley with an original track by Sam Spiegel & Ape Drums feat. Assassin “Mutant Brain”. Basically, the four-minute ad throws all previously established perfume ad clichés out the window. Watch it below. [Read more…] about Spike Jonze Just Directed the Most Insane Perfume Ad Ever
Fragrances
Giorgio Armani Si Fragrance Gets an Artisanal Makeover
To celebrate the 40th anniversary of the foundation of Giorgio Armani, Italian fashion brand unveiled a limited edition version of its iconic “Si” fragrance, enclosed in a Murano glass bottle. Created by the prestigious atelier Salvati, the bottle features a unique pale pink teardrop sitting on top of a crystal prism; while a fine layer of 24-karat gold leaf decorates the bottom. The crystal stopper is decorated with a constellation of golden particles. Priced [Read more…] about Giorgio Armani Si Fragrance Gets an Artisanal Makeover
Sky Ferreira Is The New Face Of Jimmy Choo Fragrance
Jimmy Choo has chosen actress/model/singer Sky Ferreira to be the face of its latest fragrance “Illicit,” which will debut in the U.S. this fall. Captured by Steven Klein, Ferreira revealed a teaser shot of the ads on Instagram with the caption [Read more…] about Sky Ferreira Is The New Face Of Jimmy Choo Fragrance
Bowling Becomes Very Chic As Imagined by Chanel
Chic Bowling? Yes Please! Chanel unveiled the new Chance Eau Vive ad campaign, directed by Jean-Paul Goude, staring Rianne Van Rompaey, Sigrid Agren, Cindy Bruna, and Romy Schonberger. Bowling for once becomes very, very chic. Watch the making of after the break. [Read more…] about Bowling Becomes Very Chic As Imagined by Chanel
Lady Gaga is launching another fragrance, Eau de Gaga
Lady Gaga announced she’s releasing a new perfume this fall. “EAU DE GAGA coming this season,” wrote Mother Monster on Twitter, attaching a promo image lensed by Steven Klein. Eau De Gaga is “inspired by the adventurous woman and the man who loves her.” Sound good? What do you think of? [Read more…] about Lady Gaga is launching another fragrance, Eau de Gaga
Prada Candy Florale Animated Comics
Marking her third campaign for Prada’s Candy fragrance line, French actress Lea Seydoux appears also in a comic strip penned by renowned illustrator Francois Berthoud. The scent is said to be sensual, soft and feminine with notes of limoncello sorbet, peony , benzoin, caramel, musk and honey.Prada Candy Florale is available as [Read more…] about Prada Candy Florale Animated Comics