Diet Coke made headlines by revealing French designer Jean Paul Gaultier as the new creative director for the year, taking over from Karl Lagerfeld. The highly anticipated “Night & Day” collection of stylish Diet Coke bottles is set to debut in nine European cities this month, with a third installment scheduled for release this summer. The campaign, skillfully captured by Stephane Sednaoui, exudes a delightful blend of fun, French flair, and Gaultier’s distinctive style – a combination I find truly captivating. Be sure to explore the commercial and additional advertising images below for a closer look.
Diet Coke
Karl Lagerfeld Talks About His New Diet Coke Collaboration
Behind the Scenes on the Diet Coke & Karl Lagerfeld 2011 Campaign featuring models Coco Rocha, Jeneil Williams and Heidi Mount.