Sip in Style: The Iconic Diet Coke by Jean Paul Gaultier

Diet Coke made headlines by revealing French designer Jean Paul Gaultier as the new creative director for the year, taking over from Karl Lagerfeld. The highly anticipated “Night & Day” collection of stylish Diet Coke bottles is set to debut in nine European cities this month, with a third installment scheduled for release this summer. The campaign, skillfully captured by Stephane Sednaoui, exudes a delightful blend of fun, French flair, and Gaultier’s distinctive style – a combination I find truly captivating. Be sure to explore the commercial and additional advertising images below for a closer look.

Photos: Stephane Sednaoui /