To celebrate the opening of its new flagship store on Fifth Avenue, Swedish retailer H&M has collaborated with Jeff Koons on two new handbags. This partnership marks a dual celebration, as the brand has also teamed up with the Whitney Museum to sponsor “Jeff Koons: A Retrospective.
“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,” says Jeff Koons.
