H&M, Jeff Koons, and the Whitney Museum Unite for Special Collection

To celebrate the opening of its new flagship store on Fifth Avenue, Swedish retailer H&M has collaborated with Jeff Koons on two new handbags. This partnership marks a dual celebration, as the brand has also teamed up with the Whitney Museum to sponsor “Jeff Koons: A Retrospective.

“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,” says Jeff Koons.

The limited edition bag with the infamous Balloon Dog will retail for $49.95 and will be available at H&M stores in New York, Chicago, Los Angeles, and Dallas, as well as online. It all goes down on Tuesday, June 17. Will you be there?

Photos courtesy of H&M

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