Spike Jonze Just Directed the Most Insane Perfume Ad Ever

Kenzo World
Kenzo Parfums has introduced Kenzo World, the inaugural feminine fragrance envisioned by Carol Lim and Humberto Leon. To mark the debut of the brand’s latest fragrance, Academy Award winner Spike Jonze directed a dynamic film featuring Margaret Qualley, accompanied by an original track from Sam Spiegel & Ape Drums featuring Assassin, titled “Mutant Brain.” In essence, the four-minute advertisement defies conventional perfume ad clichés. Witness the groundbreaking campaign by watching it below.

“The eye is both feminine and powerful at the same time”
– Carol Lim & Humberto Leon

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