Artisanal Excellence: John Galliano’s SS17 Couture Collection for Maison Margiela

Influenced by the impact of social media and the prevalence of the selfie culture, John Galliano directed his attention towards the exploration of the selfie phenomenon in his Spring/Summer 2017 Margiela ‘Artisanal’ collection.

“Reality is veiled in filters and conveyed through symbols. Drawing inspiration from the dynamic selfie filters found on social media apps, garments undergo a process of deconstruction and reconstruction through multiple layers until a final image comes to life,” Maison Margiela’s atelier explained in a statement.

The flamboyant collection, unveiled at Paris Fashion Week, undeniably marked a notable stride forward for Galliano during his tenure at Margiela.

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