Chic Revival: Unveiling Pantone’s 2017 Color of the Year in Fashion

Drumroll, please! The Pantone Color Institute has unveiled the Color of the Year for 2017, and it’s none other than Pantone 15-0343, better known as “Greenery.” This color is symbolic of new beginnings, as stated by Leatrice Wiseman, the executive director of the Pantone Color Institute: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose.”

This vibrant hue is anticipated to make a significant impact in the realms of fashion and design, having already graced the spring 2017 collections of Balenciaga, Max Mara, Pucci, Michael Kors, and Kenzo.

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