Jason Wu Is Launching a New Label: Grey Jason Wu

New York-based fashion designer Jason Wu is launching a new ‘sister’ label called Grey Jason Wu. The collection is inspired by his friends’ personal style.
“I often look to my friends for inspiration and I created this collection for women who look for beautifully made, well considered clothes that have a sense of whimsy and uncomplicated chic that suit their everyday lives.”
Check out the Instagram posts shared by the brand below, and let us know what do you think of ?

“I’ve always loved the idea of collaboration, and with GREY Jason Wu I have the opportunity to work with some amazingly talented people. For the first collection, I asked artist Hunt Slonem to be my first collaborator, and I’ve translated his famous bunnies into printed chiffon, a multi-colored jacquard, and embroidery on knitwear. Hunt’s work is charming, full of life, and so clever-qualities that perfectly sum up GREY Jason Wu” #GREYJasonWu #GREYLaVie

A photo posted by GREYJASONWU (@greyjasonwu) on Apr 11, 2016 at 2:44pm PDT

“As the Jason Wu collection evolved over the last few years, I felt that there was room for a sister collection that very much addressed the needs of women who look for a beautiful, seasonless wardrobe that is neither too edgy or sweet. There is a sense of relaxed sophistication with thoughtful details that is the basis for GREY Jason Wu”. #GREYJasonWu #GREYLaVie

A photo posted by GREYJASONWU (@greyjasonwu) on Apr 11, 2016 at 2:43pm PDT

Introducing GREY Jason Wu, a new sister collection created by Jason Wu born from his desire to dress his friends, inspired by their dynamic personal style. “I often look to my friends for inspiration and I created this collection for women who look for beautifully made, well considered clothes that have a sense of whimsy and uncomplicated chic that suit their everyday lives.” #GREYJasonWu #GREYLaVie

A photo posted by GREYJASONWU (@greyjasonwu) on Apr 11, 2016 at 2:40pm PDT