It’s Official: Luma Grothe Named New L’Oreal Paris Face

Brazilian model Luma Grothe has been tapped as the latest spokesperson for L’Oreal Paris. The beauty brand announced the news on its official Instagram page. The year just seems to keep getting better for the model.

I'm so happy to say that @lorealparisofficial will be my new family ❤️ now we are all gonna be worth It together !

A video posted by Luma Grothe (@thelumagrothe) on Mar 4, 2015 at 7:15am PST