Online luxury retailer Net-a-Porter has unveiled the highly-anticipated cover of its first print magazine Porter, featuring Brazilian supermodel Gisele Bündchen.
Lucy Yeomans, Editor-in-Chief, says: “Two years ago I dreamed of creating a new global fashion magazine: a magazine that spoke to the woman of today, combining the beauty, fantasy and authority of print magazines with the instant access and global reach of the digital world. When I talked to Natalie Massenet it was a meeting of minds. We were on exactly the same page and had been separately thinking of the same idea – but together were able to bring that idea into reality. PORTER, for me, has come to stand for a chic, intelligent, adventurous woman of the world – a latter-day Katharine Hepburn-type, if you like – rather than just the name of a magazine. It is both for and about incredible women of today”
Shot by fashion photography duo Inez and Vinoodh with styling by Alex White.. The first issue of Porter will be available at newsstands globally and via net-a-porter.com from the 7th February.
Photo Courtesy of Porter magazine
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