Go Behind the Lens: Balmain’s SS14 Collection Revealed

The renowned French fashion house, Balmain, unveils captivating behind-the-scenes footage from its latest campaign, spotlighting global pop sensation Rihanna, captured by the acclaimed photography duo Inez van Lamsweerde and Vinoodh Matadin.

“Dreams do come true… When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.” Olivier Rousteing, Balmain’s Creative Director.

Two more videos after the break.

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