Rihanna is commanding attention as the face of the Spring/Summer 2014 Balmain campaign, exuding fierceness and sheer fabulousness. Captured amidst the vibrant backdrop of New York City by the esteemed photography duo Inez van Lamsweerde and Vinoodh Matadin, the campaign showcases the superstar’s magnetic presence. Styled by Mel Ottenberg, who also holds the role of Rihanna’s personal stylist, each ensemble radiates sophistication and edgy allure. Dive deeper into the campaign’s creation with exclusive behind-the-scenes videos available here.
Photos: Inez van Lamsweerde and Vinoodh Matadin / Balmain