A Visual Odyssey: Lady Gaga’s ‘Formulation’ Film Chronicles Fame Fragrance

Haus Laboratories has unveiled a black-and-white short film featuring laboratory workers concocting Lady Gaga’s Fame fragrance. Gaga tweeted her excitement, announcing, “So excited, gonna post a film by Todd Tourso, Reggie Know, Rob English, Kenneth Robin. It’s called ‘FORMULATION’ and is for my fragrance FAME.”