Katy Perry’s Purr Fragrance Campaign Revealed

Katy Perry, is getting ready to release her own signature fragrance called Purr. Shot by photographer Miles Aldridge, the singer posed crawling, cat-like, on the floor by a giant pink ball of yarn. According to WWD “The imagery is intended to play off the cat-shaped bottle, which has jeweled eyes, metallic accents and lavender shading. ” Purr will drop in November and the ads will start showing up in magazines in January.

Photos: Miles Aldridge/Gigantic Parfums

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