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You are here: Home / Celebrity / Katy Perry’s Purr Fragrance Campaign Revealed

Katy Perry’s Purr Fragrance Campaign Revealed


Katy Perry, is getting ready to release her own signature fragrance called Purr. Shot by photographer Miles Aldridge, the singer posed crawling, cat-like, on the floor by a giant pink ball of yarn. According to WWD “The imagery is intended to play off the cat-shaped bottle, which has jeweled eyes, metallic accents and lavender shading. ” Purr will drop in November and the ads will start showing up in magazines in January.

Photos: Miles Aldridge/Gigantic Parfums

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Filed Under: Celebrity, Fragrances Tagged With: Fragrance, Gigantic Parfums, Katy Perry, Miles Aldridge, Purr, Revealed

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