Bono and Ali Hewson pose for Louis Vuitton Ad Campaign

The latest Louis Vuitton ad campaign has just been revealed , Bono and his wife Ali Hewson appear in their own ethical clothing line, Edun, in the new Louis Vuitton ad campaign photographed by Annie Leibovitz. The ad , which reads “Every Journey Begins in Africa” features the humanitarian duo arriving in an African grassland. The ad coincides with Paris Fashion Week’s Africa Rising Exhibition, where contemporary African art will be sold alongside Edun’s Spring collection. A portion of the profits from their new co-designed LV bag will also go to charity.

Photo: Annie Leibovitz / Louis Vuitton

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