Jennifer Aniston has just released the campaign for her new fragrance, Lolavie. In the advertisement, she sits out in the elements on a hard, grainy rock, wrapped in nothing more than a towel—a striking image of vulnerability and natural beauty. Here’s what Jen told WWD:
On the aesthetic she aims to bring to her fragrance: “The first perfumes I ever wore were Miss Dior and Anais Anais. My mother wore Calèche and my grandmother used a body splash that came in a big yellow jug that she kept by the bathtub. Those were very strong scents. Now I am not a big perfume-y fragrance fan.”
On how Lolavie smells: “It’s a nonperfume perfume. Sexy and clean. Floral, but not too flowery. I want people to go, ‘What is that? You smell great!’ But most of all I wanted it to smell natural.”
On why her perfume is called Lolavie: “It’s a long story and honestly it’s too personal to tell but it has special significance.” (There is a phonetic similarity to “l’eau la vie,” which means water life in French. The Lolavie bottle was also inspired by the waves at the beach.)
The fragrance is being produced by the Falic Fashion Group. It will launch exclusively at Harrods in the U.K. in June, then will be available at Boots and the Perfume Shop. The U.S. launch dates haven’t been set yet.