Boucheron celebrates 150 years with Boucheron Enchanteur

Boucheron has been serving the world for almost 150 years. Founded in 1858 by Frederic Boucheron as Place Vendome Jewelery House, the brand was an immediate hit with fashionable women, actresses and even royalty.To begin the festivities, a collection haute joaillerie, “Boucheron Enchanteur,” was created.Inspired by seven core values of the jeweler, Boucheron Enchanteur celebrates the values of Daring, Magic, Volupté, mystery, danger, Curiosity and Gourmandise.