Dive into Prada’s Real Fantasies SS2013 Video Directed by AMO

Prada proudly introduces the latest Real Fantasies SS2013 video, meticulously crafted under the visionary art direction of AMO. Stay tuned for full credits following the break. ART DIRECTION by AMO: Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi ARTWORK: Lok Jansen, Jeroen Koolhaas EDITING and VISUAL FX by APRIL: Matteo … Read more

Witness the Beauty: Prada’s Spring 2013 Women’s Campaign Showcased

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Prada has enlisted renowned fashion photographer Steven Meisel to capture its Spring-Summer 2013 advertisement. The campaign features 11 models: Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef, and Raquel Zimmermann. Love it!!! Finally, a clean and minimal Prada campaign. They have managed to make the collection look very wearable. Click through to see the full campaign.

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Prada presents the new Real Fantasies FW2012 video


Prada presents a new edition of its Real Fantasies series for Fall/Winter 2012.

“Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.”

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Cannes Highlight: Roman Polanski’s ‘A Therapy’ for Prada Captivates Audiences

At Cannes 2012, controversial director Roman Polanski presented “A Therapy” – a short film created in collaboration with Prada, featuring Sir Ben Kingsley and Helena Bonham Carter. “A game, a thought, that through friendship and mutual respect has become true. When I was asked to shoot a short movie for Prada, I did not think … Read more

Back to the Classics: Prada Reintroduces Iconic Bags from 1991-2005

In honor of the Costume Institute exhibit “Schiaparelli and Prada: Impossible Conversation,” debuting on May 10th and running until August 19th, the brand is reintroducing a selection of iconic bags from 1991 to 2005. This limited-edition collection will exclusively grace the shelves of Manhattan stores. Are you eager to witness Prada’s revival of its vintage bag line?

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