Alexa Chung for Madewell Ad Campaign

Alexa Chung is back for a second collection with Madewell. Shot in and around Austin, Texas, the collection is inspired by Chung’s “heavy inspiration of girls in bands who live their looks.” Kin Yung Lee, head of Madewell Design, told People: “We were all so in sync. Since it’s the second collection, it was like old friends getting together and creating something – and having a great time in the process!”

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