Kenzo Parfums has unveiled Kenzo World, the first feminine fragrance conceived by Carol Lim and Humberto Leon. To celebrate the launch of the house’s newest fragrance, Academy Award winner Spike Jonze directed an electric film starring Margaret Qualley with an original track by Sam Spiegel & Ape Drums feat. Assassin “Mutant Brain”. Basically, the four-minute ad throws all previously established perfume ad clichés out the window. Watch it below.