The Italian fashion label Prada has partnered with director James Lima to produce six utterly surreal and dreamlike animated videos for the launch of the new Prada Inside Bag. These short films are being unveiled daily on Prada’s social networks and prada.com until the 18th. Check out the initial two episodes, “The Swimmer” and “A Kind of Light,” below.
James Lima
Prada Swing Manga by James Lima
Helmed by the visionary direction of James Lima, this project is brought to life with the exquisite illustrations crafted by Damon Johnstun. The animation, meticulously created by CBSD/Graig Weiss, adds a dynamic layer that elevates the overall experience.
Prada: Real Fantasies SS11
Directed by James Lima.
Modelgeddon: Love Magazine & Versace Movie Collaboration
The Love Magazine presents Modelgeddon, a collaboration between Katie Grand, James Lima, and Versace. The movie features models Alessandra Ambrosio, Ana Beatriz Barros, Claudia Mason and Julie Ordon and was created by James Lima and Donatella Versace.