Hailey Baldwin has been tapped as the latest spokesperson for H&M’s Denim Days campaign. Captured against blue skies, by celebrity photographer Cass Bird, the model dons a series of classic denim outfits, oversized sweaters and utility jackets. Fancy trying on a pair?
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Isabel Marant x H&M: The Ultimate Fashion Partnership Revealed
H&M has just announced their upcoming designer collaboration with Parisian designer Isabel Marant. Isabel Marant will be crafting a collection of essential pieces inspired by her distinctive signature style for H&M.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
Lana Del Rey x H&M: A Stylish Affair Begins
Swedish retailer H&M has officially confirmed to WWD that Lana Del Rey will serve as the global face for H&M’s fall advertising. Captured by Inez van Lamsweerde & Vinoodh Matadin, the 26-year-old singer is featured in a pale pink angora blend sweater paired with matching hot pants and bold drop earrings. H&M’s creative director, Donald Schneider, describes the mood as “very L.A. noir,” drawing inspiration from the fall collection. Anticipation builds to witness the entirety of the print campaign. What are your thoughts?
Anna Dello Russo for H&M
This morning fashion retailer H&M announced that they have collaborated with “fashion maniac” Anna Dello Russo for a collection of accessories. “I am excited by this collaboration: this is the first time H&M have involved a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am … Read more
First Look: Marni for H&M Campaign
Here’s the first look at H&M’s collaboration with Italian womenswear label Marni. Shot in Morocco by Sofia Coppola, the H&M For Marni collection hits stores March 8. Is British actress Imogen Poots the face of the upcoming Marni for H&M collection? Photo: Sofia Coppola for H&M