G-Star have unveiled a new ad campaign for Spring/Summer 2010 fronted by Liv Tyler. When Shubhankar Ray, G-Star Creative Brand Director, was asked why Liv Tyler, he said, “She’s a strong, beautiful and independent woman. We believe that Liv has a level of sensuality and this is very important for how we want to position G-Star within the women’s context.” The Dutch denim brand plan to expand from 12 stores to 50 stores in the U.S.The campaign, photographed by Anton Corbijn, will hit the magazines next month.