GUCCI is part of JAY-Z’S first book Decoded

Crack Jay-Z’s Code! A page is printed on a one-of-a-kind leather bomber jacket designed by Gucci’s creative director, Frida Giannini in collaboration with Jay-Z. Be one of the lucky few who manage to decode the clues to the pages of Jay-Z’s first book Decoded. For clues to where the Decoded pages will be displayed next, … Read more

Gucci Spring/Summer 2011 Men’s Full Fashion Show

For Spring/Summer 2011, Frida Giannini presents a collection where fine detailing, craftsmanship and creative references to a timeless Gucci heritage take on an easy sartorial elegance infused by an urban spirit with the eclectic crossover flair of a modern globetrotter. Bravoo Frida!