Frida Giannini

GUCCI is part of JAY-Z’S first book Decoded

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Crack Jay-Z’s Code! A page is printed on a one-of-a-kind leather bomber jacket designed by Gucci’s creative director, Frida Giannini in collaboration with Jay-Z. Be one of the lucky few who manage to decode the clues to the pages of Jay-Z’s first book Decoded. For clues to where the Decoded pages will be displayed next, … Read more

Gucci Children’s Collection Spring Summer 2011

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Jennifer Lopez and her 2-year-old twins star in a special advertising campaign dedicated to the launch of Gucci’s new children’s collection. The ad campaign launch celebrates a $1 million dollar donation made by Gucci to UNICEF. Exclusive behind the scenes footage of Jennifer Lopez after the jump!

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Gucci Spring/Summer 2011 Men’s Full Fashion Show

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For Spring/Summer 2011, Frida Giannini presents a collection where fine detailing, craftsmanship and creative references to a timeless Gucci heritage take on an easy sartorial elegance infused by an urban spirit with the eclectic crossover flair of a modern globetrotter. Bravoo Frida!