Paz de la Huerta For Agent Provocateur New Fragrance ‘Petale Noir’

The bad girl star of Boardwalk Empire, Paz de la Huerta is the new face of Agent Provocateur “Petale Noir” fragrance campaign.

Pétale Noir is described as … “a beautiful scent that epitomizes sensuality and unlocks the darker side of female seduction. Pétale Noir is a deep floral scent with a hint of oriental mystique. The scene begins with intoxicating top notes of

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Julia Roberts for Lancôme La Vie Est Belle New Fragrance

Hollywood icon Julia Roberts fronts Lancôme’s new fragrance La Vie Est Belle.

“La vie est belle” or “life is beautiful” is the expression of a new era. It represents a choice, the choice to break free from convention, the choice to create your own path to happiness.”

Watch the campaign directed by Tarsem Singh and behind-the-scenes after the break.

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Blake Lively Smolders in Gucci Perfume Film

Gossip Girl star Blake Lively smolders in the film for Gucci’s fragrance, Gucci Première. Inspired by timeless Hollywood glamour, shot by director Nicolas Winding Refn in the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed and opulent locations with an unrivalled view across the city. Director’s cut after the break.

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Ashley Smith for Diesel’s Loverdose Fragrance

American model Ashley Smith stars as the face of Diesel Loverdose Fragrance for the Spring/Summer 2012 campaign. Captured by Sølve Sundsbø, gap-toothed beauty Ashley, posed in the sultry ads clutching an oversize bottle of the scent. Called Loverdose , the fragrance is described as a “beautiful but deadly weapon of seduction” made to “ignite passions like never before.” Check out the tv spot and exclusive making of after the break.

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Stella McCartney To Launch Second Scent ‘L.I.L.Y’

Polish model Malgosia Bela is the new face of “L.I.L.Y”, Stella McCartney’s second fragrance. Stella explains to WWD magazine the name of the fragrance: “It comes from my dad’s nickname for my mum: “Linda I love you”. L.I.L.Y is available as a 10 ml roll-on, 30, 50 and 75 ml Eau de Parfum and will hit stores

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Guerlain Habit Rouge L’Eau Fragrance Ad

French house Guerlain re-launched Habit Rouge L’Eau,a new masculine fragrance.

Habit Rouge embodies a man who is unpredictable and magnificent, with a thirst for refinement and capable of any feat of daring. He leads his life with passion and his distinguished style combines sophistication and sensuality. Habit Rouge L’Eau is a fresh, modernised orchestration of

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