Ashley Smith for Diesel’s Loverdose Fragrance


American model Ashley Smith stars as the face of Diesel Loverdose Fragrance for the Spring/Summer 2012 campaign. Captured by Sølve Sundsbø, gap-toothed beauty Ashley, posed in the sultry ads clutching an oversize bottle of the scent. Called Loverdose , the fragrance is described as a “beautiful but deadly weapon of seduction” made to “ignite passions like never before.” Check out the tv spot and exclusive making of after the break.

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Stella McCartney To Launch Second Scent ‘L.I.L.Y’


Polish model Malgosia Bela is the new face of “L.I.L.Y”, Stella McCartney’s second fragrance. Stella explains to WWD magazine the name of the fragrance: “It comes from my dad’s nickname for my mum: “Linda I love you”. L.I.L.Y is available as a 10 ml roll-on, 30, 50 and 75 ml Eau de Parfum and will hit stores

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Guerlain Habit Rouge L’Eau Fragrance Ad


French house Guerlain re-launched Habit Rouge L’Eau,a new masculine fragrance.

Habit Rouge embodies a man who is unpredictable and magnificent, with a thirst for refinement and capable of any feat of daring. He leads his life with passion and his distinguished style combines sophistication and sensuality. Habit Rouge L’Eau is a fresh, modernised orchestration of

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Emma Watson’s Lancôme Campaign by Mario Testino


The “Harry Potter” hottie, Emma Watson dazzles in new perfume ad for Lancôme photographed by Mario Testino. “I think all of the Lancome fragrances have kind of a theme of romance to them in some way. I wanted there to be some sense of optimism and fun, beautiful energy and positivity,”

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Freja Beha Erichsen for Valentina by Valentino

Danish model Freja Beha Erichsen continues her reign as the face of the Valentino fragrance “Valentina”. Inspired by Rome and Italian flavors the new scent is developed in collaboration with Puig and created by two master perfumers, Alberto Morillas and Olivier Cresp.