Chanel brings a touch of elegance to the supermarket! When discussing the theme for this year’s collection, Mr. Lagerfeld explained to the New York Times: “Why a supermarket? It reflects contemporary life, and even those who wear Chanel shop there—it’s a modern statement for luxury items.” Experience Chanel’s Fall-Winter 2014/15 Ready-to-Wear showcase at the Grand Palais, Paris, and share your thoughts in the comments below!