It girl Alexa Chung is the new face of Longchamp. The spring 2014 campaign was shot in Saint Tropez back in September by photographer Max Vadukul, and sees Alexa wearing pieces from the label’s ready-to-wear collection as well as toting its Le Pliage Cuir bag. The new campaign officially launches in January of next year.
Photos: Max Vadukul / Longchamp