Alexa Chung Brings Parisian Chic to Longchamp

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It girl Alexa Chung is the new face of Longchamp for the spring 2014 campaign, which was shot in Saint Tropez last September by photographer Max Vadukul. Chung wears pieces from the label’s ready-to-wear collection and totes its Le Pliage Cuir bag in the campaign, which launches officially in January of next year.

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Photos: Max Vadukul / Longchamp