It girl Alexa Chung takes the spotlight as the fresh face of Longchamp for the captivating spring 2014 campaign. Shot amidst the picturesque backdrop of Saint Tropez last September by renowned photographer Max Vadukul, Chung effortlessly dons pieces from the label’s chic ready-to-wear collection while showcasing the iconic Le Pliage Cuir bag. Anticipate the official launch of this mesmerizing campaign in January of the upcoming year.
Photos: Max Vadukul / Longchamp