Beyoncé looks sizzling hot in her latest ad campaign for Swedish retailer H&M. Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin in Nassau, the vibrant new “Beyonce as Mrs. Carter in H&M” campaign images have been revealed in step with her summer The Mrs. Carter Show World Tour.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island,” says Beyoncé. “It felt more like making a video than a commercial.”
The clothing will be available beginning May in H&M stores worldwide and online. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid.
Photo: Inez van Lamsweerde and Vinoodh Matadin / Courtesy of H&M