Julia Roberts Radiates in Lancôme’s La Vie Est Belle Fragrance Ad Campaign


Renowned Hollywood star Julia Roberts is the face of Lancôme’s latest fragrance, La Vie Est Belle. Directed by Tarsem Singh, the captivating campaign and exclusive behind-the-scenes footage await you below. Crafted by perfumers Olivier Polge, Dominique Ropion, and Anne Flipo, this new fragrance is offered in three sizes: 1.0 fl. oz for $55, 1.7 fl. oz for $75, or 2.5 fl. oz for $95.

“La vie est belle” or “life is beautiful” is the expression of a new era. It represents a choice, the choice to break free from convention, the choice to create your own path to happiness.”

Watch the campaign directed by Tarsem Singh and behind-the-scenes after the break.Top Note: The elegance of Iris becomes the backbone of the fragrance. It blossoms from the first to the last note like never before.
Middle Note: The strength of Patchouli gives strength and depth.
Base Note: A sweet gourmand adds a burst of unexpected radiance.

Photo Courtesy of Lancôme