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You are here: Home / Campaigns / Lana Del Rey is H&M’s New Face!

Lana Del Rey is H&M’s New Face!


Swedish retailer H&M confirmed to WWD that Lana Del Rey will indeed be the global face of H&M’s fall advertising. Photographed by Inez van Lamsweerde & Vinoodh Matadin, the 26-year-old singer posed in a pale pink angora blend sweater with matching hot pants and bold drop earrings. “The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.” Can’t wait to see the rest of the print campaign. Do you like?

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Filed Under: Campaigns Tagged With: Fall 2012, H&M, Lana Del Rey, Lana Del Rey for H&M

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