Swedish retailer H&M confirmed to WWD that Lana Del Rey will indeed be the global face of H&M’s fall advertising. Photographed by Inez van Lamsweerde & Vinoodh Matadin, the 26-year-old singer posed in a pale pink angora blend sweater with matching hot pants and bold drop earrings. “The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.” Can’t wait to see the rest of the print campaign. Do you like?
