Swedish retailer H&M has officially confirmed to WWD that Lana Del Rey will serve as the global face for H&M’s fall advertising. Captured by Inez van Lamsweerde & Vinoodh Matadin, the 26-year-old singer is featured in a pale pink angora blend sweater paired with matching hot pants and bold drop earrings. H&M’s creative director, Donald Schneider, describes the mood as “very L.A. noir,” drawing inspiration from the fall collection. Anticipation builds to witness the entirety of the print campaign. What are your thoughts?
Photos: Lamsweerde & Vinoodh Matadin / Courtesy of H&M