Presenting the inaugural photograph of Lady Gaga’s fragrance, Fame! “Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you!” – Lady Gaga tweeted. So what does the fragrance actually smell like? The scent consists of, “tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops.” – according to the back of the perfume box.
“It is the first-ever black eau de parfum and we use language like ‘black like the soul of fame but invisible once airborne,’ which makes the fragrance an allusion to the dark side of fame, the price of fame and the narcissism of fame,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “The soul of fame being black was the intellectual foundation of the color of the fragrance.”[WWD]
