Here’s your first look at Louis Vuitton’s Fall/Winter 2012 Ad Campaign, captured by Steven Meisel .
A dedicated Web site — louisvuittonexpress.com — is to document the train’s journey from Paris from July 5. When it chugs into the show site on Shanghai’s famous Bund at 9 p.m. on the 19th, models are to disembark in the fall collection and circle the train, just as they did in Paris. The event coincides with an exhibition of travel articles and the opening of Vuitton’s first maison in China , according to WWD.
Behind-the-scenes footage in which Marc Jacobs explains the look and process, thanks to Grazia.
Photos Courtesy of Louis Vuitton