Charlotte Casiraghi has been announced as the latest face of Gucci’s “Forever Now” campaign. The princess is set to feature in four upcoming ad campaigns for Gucci over the next two years, with the first campaign already captured by renowned photographer Peter Lindbergh.
“She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci’s creative director Frida Giannini said for Telegraph. “I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude… Charlotte brings the spirit of Gucci to life so elegantly.”
Watch the dreamy behind the scenes video below…
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Photos: Peter Lindbergh / Gucci