Charlotte Casiraghi for Gucci Forever Now

Charlotte Casiraghi is the new face of Gucci “Forever Now” campaign. The princess will star in four ad campaigns over the next two years for Gucci. The first has been photographed by Peter Lindbergh.

“She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport,” Gucci’s creative director Frida Giannini said for Telegraph. “I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude… Charlotte brings the spirit of Gucci to life so elegantly.”

Watch the dreamy behind the scenes video below…

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Photos: Peter Lindbergh / Gucci