January Jones, best known for her role as the icy Betty Draper on Mad Men, sheds her signature 1960s housewife persona in a bold new direction for Versace’s Spring/Summer 2011 campaign. Lensed by Mario Testino, the campaign captures Jones in a strikingly minimal and seductive light.Donatella Versace herself calls the actress “deeply sensual”—a fitting description for a campaign that balances elegance with daring modernity. Thoughts on this unexpected transformation?
Photo: Mario Testino / WWD