Maison Margiela unveiled its Autumn/Winter 2025 campaign on Thursday, starring Miley Cyrus as the house’s first-ever celebrity ambassador. Marking a radical shift after four decades of eschewing star-powered endorsements, the iconic French maison introduces Cyrus as its inaugural muse. Captured by Paolo Roversi, the campaign presents Miley Cyrus in a striking series of black-and-white portraits, her figure veiled in layers of white paint.
“The American artist is captured in a new light, stripped-back and immersed in the core codes and archetypal expressions of the maison,” said the house. “Some images portray the artist in a state of undress, her body painted white in homage to the maison’s white-overpaint bianchetto technique introduced in 1989.”
