French fashion house Dior has released a short video highlighting the making of their Dior So Real sunglasses. Check out the video after the break to see the careful attention to detail from start to finish.

Kenzo Parfums has unveiled Kenzo World, the first feminine fragrance conceived by Carol Lim and Humberto Leon. To celebrate the launch of the house’s newest fragrance, Academy Award winner Spike Jonze directed an electric film starring Margaret Qualley with an original track by Sam Spiegel & Ape Drums feat. Assassin “Mutant Brain”. Basically, the four-minute ad throws all previously established perfume ad clichés out the window. Watch it below.

“Sun to Sun” – Kenzo has unveiled a dramatic fashion film to showcase its Japanese-accented Pre-Fall 2016 collection. Directed by Partel Oliva, the video shows a reinterpretation of the popular Japanese folktale of Momotaro. Video after the break.

Justin O’Shea
The Selfie Specialist – Mercedes-Benz unveiled a new episode of the Mercedes-Benz Fashion Creatives short film series directed by Parachutes. In this episode you can learn how to take the perfect selfie with “selfie specialist” Justin O’Shea. Watch the hilarious clip below.

“Snowbird” – Kenzo just revealed this mini cinematic masterpiece by Sean Baker, featuring the Kenzo Spring-Summer 2016 collection from Creative Directors Humberto Leon and Carol Lim. Best known for his film “Tangerine” the acclaimed writer/director captured the film entirely on iPhone.

“It removes all the intimidation,” said Baker in an interview with The New York Times. “It feels like we’re shooting a home movie or a selfie… You have to consider this iPhone just as important as a 35-millimeter camera, or we lose from Day 1. You have to take it even more seriously.”

Watch the film above!