Inspired by social media and the selfie generation, John Galliano dedicated his Spring/Summer 2017 Margiela ‘Artisanal’ collection to the exploration of the selfie phenomenon.
“Reality is veiled in filters and conveyed through symbols. Drawing on the animated selfie filters found on social apps, garments are deconstructed and reconstructed through multiple layering until a final image comes to life.” – explained in a statement Maison Margiela atelier. The flamboyant collection presented at Paris Fashion Week definitely seemed like a step forward for Galliano at Margiela.


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