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Hollywood icon Julia Roberts fronts Lancôme’s new fragrance La Vie Est Belle.

“La vie est belle” or “life is beautiful” is the expression of a new era. It represents a choice, the choice to break free from convention, the choice to create your own path to happiness.”

Watch the campaign directed by Tarsem Singh and behind-the-scenes after the break.
Developed by perfumers Olivier Polge, Dominique Ropion and Anne Flipo, the new fragrance is available as a 1.0 fl.oz for $55, 1.7 fl.oz for $75 or 2.5 fl.oz for $95.
Top Note: The elegance of Iris becomes the backbone of the fragrance. It blossoms from the first to the last note like never before.
Middle Note: The strength of Patchouli gives strength and depth.
Base Note: A sweet gourmand adds a burst of unexpected radiance.

Photo Courtesy of Lancôme