New Dior Phone Line


It’s a new trend adapted by Fashion Houses to design accessories then clothes anymore. Not to be outdone by the guys at Armani and Prada, it seems that Christian Dior has a mobile phone in the works as well.French luxury-goods company Christian Dior SA Wednesday will unveil a line of mobile phones, extending beyond its traditional fashion business to boost sales, particularly with brand-hungry consumers in new markets such as China and Russia. “In the same way that we have developed our watch and jewelry lines, we want to increase sales with the phone,” Dior Chief Executive Sidney Toledano said in an interview.” The new Dior phone will be priced from euro 3,500, or $5,000

VIA – Engadget]

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